'Selkirk Brick' has vanished - or at least its most iconic sign has.
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The public have been watching as white lettering on the company's Ballarat North chimney has gradually been removed over the past few days.
![The chimney has now been stripped of all lettering. This is how it looked on Tuesday. Picture by Lachlan Bence. The chimney has now been stripped of all lettering. This is how it looked on Tuesday. Picture by Lachlan Bence.](/images/transform/v1/crop/frm/177877894/368e4cdc-bf07-45ec-a137-ae872c272629.jpg/r0_0_3712_5568_w1200_h678_fmax.jpg)
A Selkirk spokesperson said the chimney was being restored - and the temporary removal of the signage was part of the process.
"It will look exactly the same," she said.
![The 'Selkirk Brick' chimney in 2019. Picture from Google Maps. The 'Selkirk Brick' chimney in 2019. Picture from Google Maps.](/images/transform/v1/crop/frm/177877894/b33f704c-f83a-4e96-9f97-8a18bac65ceb.JPG/r0_0_867_563_w1200_h678_fmax.jpg)
"We don't have an exact timeline but it will look exactly the same."
The company has occupied the Howitt Street site since at least 1900, after relocating from a site near Creswick.
Now 140 years old, Selkirk makes 50 million bricks a year.
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